Our passion for food and innovation has always been our driving force.

From traveling through various restaurants in Sweden and Europe, to our involvement with leading chains such as FIKA New York and Svarta Lådan STHLM, our passion for food and innovation has always been our driving force. After significant roles at F12 Gruppen, IKEA, COOR and ICA Sverige AB, we are now proud to lead Nitton93’s creative Studio/Foodlab. Here we use our unique ‘Arrow head approach’ to deliver from start to finish at the highest level.

Our primary clients include grocery, durable goods and restaurant chains, where we make significant efforts to improve the overall experience. Welcome to our creative universe, where we educate, design and develop the food and dining experiences of the future.

Tasteful and creative development

In our Foodlab, which is the heart of our business, we focus on concept and product development, with a particular focus on meals and experiences for the grocery, durable goods and HoReCa sectors. Our expertise ranges from sketching and graphic design to creating spaces where people can grow and thrive. We offer a comprehensive toolbox to bring ideas to life, from cooking to shaping the right attributes for the right audience.