Applying the same high standards as with its clothes, Blåkläder has now chosen to invest in its store concept and is rolling it out in 20 countries in Europe. A different vision and carefully crafted details have been applied to accurately reflect the brand.

Blåkläder Workwear intends to create something new, and something that represents Blåkläder’s core values, visions, and products in a cool, Nordic, flexible way. Blåkläder’s new store concept is expected to set new standards in the industry.